Mersaco's Corporate Social Responsibility (CSR) initiative on December 12 demonstrated a commitment to making a positive impact in the community by spreading joy among the elderly at Ayadina association in Beirut. Ayadina, known for its dedication to meeting the basic needs of senior citizens through a comprehensive psycho-social program.

The initiative was a thoughtful and heartwarming day designed to bring happiness to the elderly, especially during the festive season. The choice of Ayadina as the venue reflected Mersaco's understanding of the importance of addressing the basic needs and well-being of senior citizens, considering the challenges they might be facing.

The decision to focus on the elderly during the festive season added a special touch to the initiative. The holidays are often a time of reflection and gratitude, and Mersaco's gesture contributed to creating a warm and festive atmosphere for the elderly residents, potentially alleviating feelings of isolation or loneliness they might experience.